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Ten years ago, we used fruit-free cars to transport fruits, meat products and dairy products without using professional refrigerated trucks. It is different now. Not only do you have to eat fresh fruit, but you also need to eat safe food. Cold chain transportation has become an important link.
Cold Chain Era Establishing a Whole Process Transparent Cold Chain Supply Chain System
With the continuous improvement of residents' living standards, consumers' demand for fresh and frozen products is increasing, and the value and significance of cold chain logistics are becoming more and more prominent. As the public demand for cold chain is getting higher and higher, the industry will bring When it comes to opportunities, it also brings challenges. So, what challenges have the cold chain logistics industry encountered? In what ways will it be solved?
The need for transparency in the cold chain supply chain
In recent years, the sales of agricultural products in China have experienced explosive growth. The growing demand for imported food by domestic consumers has also contributed to the development of cold chain transportation. The cold chain has gradually become a hot topic. With the supply side reform and the consumption concept of the country, the market demand is also constantly improving.
In the field of fresh cold chain, compared with western developed countries, China has a high rate of corruption, and at present, the domestic fresh electricity e-commerce loss rate is as high as 95%, the cold chain is incoherent, the loading and unloading links are broken, and the control level is low. Supply and demand do not match, resources are difficult to share, and become the pain point of the industry.
Usually, the three major concerns of consumers are: Is this thing cheap? Is this something safe? Is my service experience good? In the cold chain transportation, convenience, convenience and safety are the three major issues that customers consider.
Therefore, ensuring freshness and quality, the consumer's pleasant experience is the current core competitiveness. Consumers have the right to know where each product comes from, how to reach it, and the transparency of the cold chain circulation is necessary.
▎ Establish a traceable, manageable, and collaborative cold chain system
In the process of cold chain logistics, the biggest problem is opacity. If the company provides high-quality services according to the owner's cold chain and provides high-quality services, the cost will increase. On the contrary, it is difficult to guarantee the whole process of cold chain due to rising costs, which has become an obstacle to the opacity of logistics and transportation. Therefore, the establishment of a traceable, manageable and synergistic cold chain system has become an important focus of enterprise competitiveness.
Focusing on the whole process of cold chain, after clearing the objectives of corporate management and control, the KPI system is used to describe (quantitative data) decomposition targets, and the software and hardware means are used to realize the transparency of people, vehicles, goods, warehouses, documents, processes and business networks. The foundation of business data transparency, and the use of big data analysis and platform management for management and process optimization.
The whole process of temperature control from the planned generation, to the completion of the car compartment temperature, the distribution of the preparation zone temperature, to the start of the loading and delivery process, cold, start, monitoring in transit, acceptance temperature, and then to the store. Regardless of the customer's position, as long as there is information needs, there will be a core solution.
▎Standard data monitoring platform should not be absent
What are organic vegetables and pollution-free vegetables? Because there is no standard, we cannot understand the core meaning of the cold chain. Refrigeration is a technology. The cold chain is an application. The regulation of the cold chain industry must have standards. Without standards, there is no comparison and no measurement.
Therefore, the establishment of a cold chain circulation supervision platform is conducive to the difficulty of the owner of the goods to simplify the selection, with the full range of cold chain service capabilities as the standard, to improve the level of industry development.
At present, China's cold chain circulation data standardization is missing, data protocol standardization is missing, data acquisition and transmission misunderstanding, data authenticity and real-time, data interconnection and other issues are very prominent. Establish a cold chain circulation supervision platform, strengthen management and supervision, and build a circulation data pool to promote healthy and stable development of the industry.
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