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Cold storage is one of the important infrastructures in the cold chain logistics industry. In recent years, the number of cold storage in my country has increased, but it is still insufficient compared to the huge market demand. According to data from China Internet of Things, the national cold storage demand in the first half of 2018 exceeded 1.5 million square meters, a year-on-year increase of 14.9%. At present, domestic demand for cold storage is mainly concentrated in Beijing, Shanghai, Guangzhou and Shenzhen, as well as Fujian, Tianjin, Zhejiang, Jiangsu, Shandong, Chongqing, Henan and other places. As an important tool for fresh-keeping storage in cold chain logistics, cold storage is related to many market segments. Among them, third-party logistics companies have the largest demand for cold storage, while food processing companies have the smallest demand. Supply and demand in cities such as Beijing, Shanghai, Guangzhou and other cities are booming. Fujian, Zhejiang, Guizhou, Henan and other places have strong demand and insufficient cold storage. These are mainly second-tier provincial capital cities and will face a new round of rapid economic development and consumption upgrades, and the cold storage market will further expand in the future.

     There is a relative surplus of cold storage in Hubei, Hunan, Shandong and other provinces and cities. First of all, in the operation of cold storage, find the correct positioning to achieve differentiation. Secondly, the surplus of cold storage is not only because of low demand, but also because the cold storage itself cannot meet demand. The price is the only highest price in Beijing. Beijing’s cold storage is already relatively in short supply, coupled with the continuous rectification and shutdown of non-compliant cold storage at the end of last year, resulting in a shortage of cold storage resources in Beijing, and prices have naturally risen; cold storage prices in Shanghai, Nanjing, Guangzhou, Shenzhen, Haikou, Kunming and other places are relatively Higher. Among them, the first four are typical first-tier or quasi-first-tier consumer cities. With the tightening of the policy environment, the price of cold storage will rise further. In the latter two cities, cold storage prices tend to be high due to factors such as the natural climate and the attributes of production areas. Most cities have little volatility, and the balance of supply and demand prices are between 2.5-3 yuan, but cities such as Hangzhou, Tianjin, Chengdu, and Chongqing have room for increase in cold storage prices as demand increases. The price of cold storage in a few cities is not high. For example, Yinchuan, Hohhot, and Taiyuan are mainly due to the relatively slow consumption upgrade speed, the average economic level, and the irregular cold storage market.